A few TV related stories caught my eye over the past few days.
Nielson is beginning to use a walking people meter of sorts to track t.v. viewing. The device is about as large as a cell phone and picks up a random, unique audio signal from each TV station. The goal is to track what people are watching in bars, restaurant, etc.
It doesn't take a genius to realize this could be a boon for sports coverage. Most of us have gone to a bar at one time or another to watch the big game with friends. Hopefully, this is just one step in making TV ratings more accurate.
Without getting all big brother on your asses, I can't see why in the world of digital cable the technology is not there to track everybody's tv viewing. If we can watch programming on demand, there must be a better way to track viewing in real-time.
Also, a new Ipsos survey finds that rich people are spending more time on-line. It also found that the more money your household makes, the more time you spend on the web.
Much of that has to do with actual on-line access (i.e. high speed connections) and ownership of hand held devices (i.e. Blackberry's and iPhones).
Advertisers should listen, if you want to reach the rich, buy ads on line.
It's got to be tough to launch a media campaign these days. Where do you spend your money? TV? Newspapers? With millions of websites out there how do you know which ones to target?
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